Last year Sam & I interviewed expert Ben Mack about branding, amongst other things, and one of the topics of conversation that came up was Axe Deoderant. So when I came across this Axe video it just had to be posted to our blog.

In this video, cleverly done there is only one underlying theme of the axe brand. Men will get laid if you use their product. It is not overt, nor hidden...it is a bold, in your face statement, and it has obviously worked. In fact, anything you see from Axe from their website, right down to their TV ads proudly displays their Get Laid branding.

Would it suprise you to know that Axe is brought to you by the same company that brings you Dove soap and Becel Margarine? Unilever is a major food corporation with a market capitalization of over 65 Billion dollars. Yes folks, sex is big business & big business is sex.



If you are reading this via RSS and are dying to see this latest Axe Video, we have posted it on our blog at www.LongRunMarketing.com

Also, Ben Mack is also coming out with a wicked product vers soon you will want to check out called Think Two Products Ahead ... I'll keep you guessing what its about!