What is Marketing?

“Marketing is ANY contact between ANYONE in your business and ANYONE outside it.”

I am not going to take claim of this ultra simplified definition of what marketing is. In fact, I am not going to even tell you who said this. You tell me… the first person to post the correct answer, whether that is today or a month from now, I will give a free copy of RSS Announcer ($97 Value). If you blog and aren’t using RSS…you should!

“.. is ANY contact between ANYONE in your business and ANYONE outside it.”

The beauty of this statement is that it smacks you in the face.

Take a little dose of marketing reality, and we all will most likely admit that with this definition, we are probably falling down on more than one front. Any contact from the outside can have an impact on your business- positive or negative. Whether that is how your phone is answered, the appearance of your website, how clean your office is, or the spelling in your emails…

His last name ends with a…. “N”