Our innovative web analytics techniques will help you understand how visitors experience your website. With the insights you will gain through web analytics, you can make improvements to your site to make it function better. The result: a healthier bottom line.
The benefits of successfully applied web analytics include:
Delivering a premier user experience is just one of the things that harnessing the power of web analytics offers. Understand your KPI, connect with your online visitors and improve your ROI.
Advanced Segmentation
Isolate and analyze subsets of your traffic. Select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports.
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Motion Charts
Motion Charts add sophisticated multi-dimensional analysis to most Analytics reports. Select metrics for the x-axis, y-axis, bubble size, and bubble color and view how these metrics interact over time. Choose the metrics you want to compare and expose data relationships that would be difficult to see in traditional reports.
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Custom Reports
Create, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it.
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Keyword and Campaign Comparison
Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.
AdWords Integration
Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.
Internal Site Search
Find out how your visitors search your site, what they look for, and where they end up.
Benchmarking
Find out whether your site usage metrics underperform or outperform those of your industry vertical. Opt-in benchmarking compares your key metrics against aggregate performance metrics while preserving the confidentiality of your data.
Ecommerce Tracking
Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.
Funnel Visualization
Find out which pages result in lost conversions and where your would-be customers go.
Site Overlay
See traffic and conversion information for every link as you browse your site.
Email reports
Schedule to receive ad-hoc personalized report emails that contain exactly the information you want to share.
GeoTargeting
Find out where your visitors come from and identify your most lucrative geographic markets.
